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Inventory turnover – This is crucial for the bottom line. That makes it even more responsive to customers. Now take Boohoo it can design, manufacture and dispatch batches of 300 pieces of a particular design in two weeks. For the fastest-fashion pieces, it takes six weeks to go from a sketched design to a product in a store. Take Zara, its 300 designers can create 12,000 new patterns every year. When designs can go on sale in as little as two weeks it can make a big difference. It’s the processes before and after production that take the time. Don’t forget a garment takes roughly the same amount of time to make whatever it is. Quick turnaround – Turning out the latest trends in ultra-quick time is what it’s all about. This involves superior digitalisation, great analytics, and a backend process that is second-to-none.

Those in the fashion business that have a formidable supply chain – taking their products from a nascent trend to a clickable online purchase with a deliverable garment at lightning fast pace – are the ones that are winning. The concept and culture focused on the idea that fashion items should be crafted by craftsmen and women, as well as artisans. The idea of ‘craft’ or ‘artisan’ is being profiled as an antidote to fast fashion. There is now a backlash against the fast fashion movement driven by a need for more sustainability within the industry. For instance, Revolve’s reordering platform automatically pushes out a notification to buyers on a daily basis when an item is selling quickly. There are many ways labels feed consumers’ insatiable demand for fast fashion. When companies discount to shift stock, margins are compromised. It used to be about slashing prices simply to shift stock and push sales, but this model has shifted. This is epitomised by brands like H&M, Primark, Boohoo, and Forever21 churning out affordable garments. A tight grip on the supply chain is essential in the process. This enables shoppers to expand their wardrobes in an affordable manner and to refresh them at speed, keeping up with the latest fads. In the space of two weeks a trend exhibited on the catwalk can be turned into an affordable high street fashion item on the shelves of a store. Across most apparel categories, items are kept half as long as they were over a decade ago, with the some of the lowest priced garments disposed of after seven or eight wears, according to McKinsey.Ĭompanies have achieved this by compressing production cycles.

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That is why it will be a good idea to pay for papers for your college so you can get enough free time to do it.įast fashion has changed the market for good. Not only is this still a focus for growth, there is a lot to be learned from how this segment operates. You will definitely need some time to explore this topic.

*Base Rate + $1.In a polarised fashion market that has hollowed out the middle, leaving luxury and affordable, budget fashion items are thriving.

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